Every dog has their day. We made sure it lasts.
The first idea
We're Ross and Nathan, and during the pandemic we opened our first pet store. We loved animals, we loved our customers, and we were hopelessly obsessed with Cotton, our French Mastiff. Day after day, devoted dog moms and cat dads came in hunting for the perfect birthday toy for their best friend.
But every time a pet's birthday came around, we hit the same wall — we couldn't find durable, great-looking birthday toys to offer them. Our suppliers came up short, and there wasn't a single brand dedicated to pet birthdays. The few big names out there barely offered any options.
It was clear someone needed to fix this. So we did.
Problem solved
We created our own line of durable birthday toys for dogs and cats, priced so every pet parent could actually afford to celebrate. They look remarkably real, and thanks to a tough inner lining, they outlast anything else we'd ever stocked. Every toy is packed with crinkle and a squeaker — because a birthday should be loud, happy, and full of joy.
